Club Greenwood
MARKETING STRATEGY + DESIGN
Club Greenwood
For two years, I served as a multidisciplinary designer at Club Greenwood, excelling in digital, print, motion, and web design. I consistently collaborated with cross-functional teams, spearheaded marketing initiatives, and achieved key objectives. These are some of my favorite projects.
SERVICES
Art Direction
Website Design
Social Media
Print
Video Production + Editing
Copywriting + Editing
TOOLS
Details below
Web Design + Development
I led the design and development of new web pages aligned with evolving Club objectives for many programs and departments. I demonstrated versatility through design styles while ensuring adherence to established brand guidelines.
Tools:
WordPress
Adobe Creative Suite
Print Design
At any given time, Club Greenwood offers dozens of additional programs to members to support their unique goals, needs, and interests.
How do we provide unique experiences to each micro-niche in the community while sustaining focus on the macro vision of Club Greenwood?
Here are some examples of my designs that aimed to serve members and answer that question.
My Approach:
I got to know members of the Club well during my time there. When I designed new flyers or web pages, I kept in mind a member who that program would serve. This approach informed my design choices with intention, leading to more successful programs and designs.
Tools:
InDesign
Photoshop
Social Media
Social media was an important extension of marketing efforts for Club Greenwood, especially during the pandemic. Sharing consistently on Instagram and Facebook kept CG in touch with its clientele and increased brand awareness and engagement. These are just a few of my images and designs.
Tools:
InDesign
Photoshop
Photography
Adobe After Effects
Canva + Animoto
Video Production
Get Moving with Club Greenwood
SERVICES
Casting
Producer
Shoot Coordination + Project Management
GOAL
Club promotion to use in marketing materials. Share Club amenities to encourage new tour bookings leading to membership conversions.
Member Spotlight: Ilene Nadji
SERVICES
Filming
Interview
Video Editing (After Effects)
Casting
Producer
Shoot coordination
GOAL
Feature Club Members and highlight various Club Amenities to increase current Member engagement.