Marketing + Community Engagement for Natalia Benson

Who is the project for?

Natalia Benson’s Membership Community: MWMM

Natalia Benson is a spiritual business strategist, money mentor, and intuitive astrologer. One of her offerings is Magical Women and Money the Membership (MWMM). This program empowers women to achieve financial freedom through a unique blend of spiritual guidance and practical money management strategies.

Natalia hired me to improve member engagement and retention through social media marketing, community connection within the membership, and email marketing.

 

SERVICES

Strategy
Art Direction
Copy Writing
Design
Development
Report Analysis

ToolS

FloDesk
InDesign
Instagram
Canva

Email Marketing

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Email Marketing •

Internal Membership Email

Goals:

  • Enhanced Community Engagement for Natalia’s membership community: Magical Women and Money the Membership (MWMM)

  • Measurable Success: If these emails are successful, we will see members utilize the membership portal more consistently and engage with curated content — helping them reach their financial goals. i.e. a strong clickthrough rate.

Here is what we saw:

  • Sent: to 191 members

  • Delivered: 100%

  • Opened: 82.2%

  • Click-through rate: 10.5%

  • Hard-bounced: 0%

  • Unsubscribed: 0%

Takeaways:

Campaign Success & Member Engagement:

  • High-Performing Campaign: The email campaign demonstrated high member engagement with a strong open and click-through rate and a 0% unsubscription rate.

  • Data-Driven Insights: These metrics suggest that the email content resonated with members and provided valuable information.

  • Long-Term Impact: By consistently implementing these successful strategies, we can cultivate a thriving membership community, fostering long-term member retention and driving member success.

External Subscriber Email

Goal:

Lead Generation for 1:1 Astrology + Tarot Readings:

  • Driving Conversions: Email marketing strategies were designed to drive qualified traffic to Natalia Benson's 1:1 Astrology + Tarot Reading landing page.

  • Measurable Success: Success would be measured by a significant increase in click-through rates to the landing page, ultimately leading to an increase in session bookings.

  • Building Brand Awareness: These email campaigns also served to strengthen brand awareness and cultivate deeper client relationships by providing valuable insights and nurturing trust with subscribers.

Here is what we saw:

  • Sent: to 15,160 subscribers

  • Delivered: 98.6%

  • Opened: 50.1%

  • Click-through rate: 4.6% (above industry standard of success of 3%)

  • Hard-bounced: .059%

  • Unsubscribed: .435%

Takeaways:

Campaign Success & Key Takeaways:

  • High-Performing Campaign: The email campaign exceeded industry standards with a high click-through rate (above 3% average) and a low unsubscription rate.

  • Data-Driven Insights: These positive results demonstrate strong engagement and a positive subscriber experience.

  • Multi-Channel Approach: This campaign, when combined with integrated marketing efforts across social media platforms, effectively enhances brand awareness, strengthens client trust, and ultimately drives valuable leads and conversions.

Social Media Marketing

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Social Media Marketing •

 

Manage private Instagram Community

Natalia’s membership (Magical Women and Money) has a private Instagram account for members only. I began managing this account and creating content for it in 2021.

 
 

When I am working on this account there are four main goals:

  • Member retention

  • Member engagement

  • Encouraged consistent use of the primary membership resource: the MWMM Kajabi Portal, where members access valuable content and educational materials created by Natalia

  • Invite members to attend live trainings on Zoom

To accomplish these goals,

I consider the types of content that will help members the most. This could be sharing educational information, providing journal prompts that encourage the member to go deeper, and posting consistent reminders for upcoming events.